The word design comes from the Latin designo = point out, image, produce. But the term is English with the original meaning of plan, sketch, drawing with the aim to design for interaction, which adds features to your customer’s personality. Or to use the top-designer Paul Rand’s words:
“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.”
Or to use Karl Lagerfeld’s simpler version:
“Fashion is a language that creates itself in clothes to interpret reality.”
These legends among designers are two of our designer Natalie’s role models when developing our Bordertraveller brand. That is for all people that embrace the promises of the digital age away from the old industrial society’s walls, inhumanity, pollution and smoky greyness. The design is with this in mind colourful, a moving art, showing the footsteps toward the rainbow. And in this way bring added value to your personality and aesthetics in order to interact with others and with the world on your own terms.