All books include some but different forms of learning. But a traditional book that is directed on reading and viewing images is, according to recent research, not that effective for the learning process. At the same time as the format in itself is excellent for an open learning process. With this in mind we decided to optimise and dramatically extend the content media forms in the book. The keyword for the development is interactivity, see the interactive video about Bordertraveller stories and SOE PublishingLab below.